KEY POINTS
- Nectar introduced a Creator Agent that finds creators, contacts them, manages partnerships and tracks campaign performance.
- The agent searches more than 300 million profiles and is available globally for Instagram and TikTok creators.
- Nectar raised a $30 million Series A in May, led by Menlo Ventures and its Anthology Fund with Anthropic.
Nectar, a startup that builds an AI-based operating system for marketing, has launched a new agent meant to automate much of the work involved in influencer marketing. TechCrunch reported that the tool, called Creator Agent, was announced on Thursday and covers finding creators, contacting them, managing partnerships and measuring results.
