KEY POINTS
- OpenAI says more than 100,000 customers have advertised in ChatGPT since ads began in February, and Google has widened AI Mode ads to 10 more countries.
- Koah Labs says ads partly written by AI draw twice the clicks and that about 3 percent of its ads are clicked.
- Privacy is an open concern because ad systems can receive a user's whole conversation, and one app CEO says the ads are not working well for anyone.
Advertising inside AI chatbots is spreading quickly, but the early results are uneven, according to a WIRED newsletter published on November 5, 2026. OpenAI and Google are pushing ahead, Anthropic is staying out, and ad tech firms say they are still learning what works.
