KEY POINTS
- Disney and Adobe announced a multiyear partnership on generative AI at Adobe's MAX conference.
- Disney will work with Adobe Firefly Foundry on proprietary models built around its own characters, environments and visual styles.
- The Verge noted the deal follows Disney's earlier agreement with OpenAI and comes amid reported job cuts.
The Walt Disney Company and Adobe have agreed to a multiyear partnership to develop generative AI models for Disney's production work, The Verge reported. The deal was announced at Adobe's MAX conference, and it describes the models as artist-led and built for Disney's own needs.
